Cookie policy.

The decision comes before measurement. The browser prepares the consent state locally, but the Google Analytics library is only downloaded after acceptance. Rejecting does not restrict browsing.

1. Operating principle

I apply the same criterion here that I require in an audit: this document shows, cookie by cookie, how your privacy is respected.

Three operating rules determine measurement behaviour:

• No prior connection · Google's external tag is not requested without valid acceptance.
• Advertising denied · ad_storage, ad_user_data and ad_personalization remain set to denied.
• Reversible choice · acceptance or rejection is remembered for a maximum of 12 months and can be changed sooner.

2. Consent model (Google Consent Mode v2)

A banner appears on arrival, unless there is a valid decision or the browser sends DNT: 1 without a prior choice. The initial Consent Mode v2 state is denied for analytics and advertising. The external tag is not loaded in that state.

If the visitor presses Accept, the consent state is updated to granted only for analytics_storage. Advertising categories (ad_storage, ad_user_data, ad_personalization) always remain denied, regardless of the visitor's decision.

If the visitor presses Reject, analytics remains denied and the site attempts to delete any GA cookies left over from a previous acceptance.

The decision is saved in localStorage under the key fa_analytics_consent, as a record with a version, state, decision date and expiry date. It expires after 365 days. An expired, legacy or invalid value is discarded and the banner reappears.

3. Audience measurement cookies · Google Analytics 4

Only after acceptance is the following downloaded: gtag.js. Google documents that GA4 uses first-party identifiers to distinguish users and sessions; these cookies therefore should not be described as anonymous in the strict sense. This site's configuration limits their expiry to 12 months.

Configuration visible in the site's code:

• Advertising signals disabled in the tag · allow_google_signals and allow_ad_personalization_signals are set to false.
• Advertising storage denied · all three advertising categories remain set to denied after accepting analytics.
• Page view · the tag is configured to send the page view. GA4 may receive, among other technical data associated with this measurement, the visited URL, the referrer, browser/device information and its first-party identifier.
• Separate form · name, email, phone number, organisation and form content are not sent as Analytics events.

Retention within the Google Analytics property and other options managed through its dashboard cannot be verified from the public code. This policy does not attribute any configuration to them that cannot be verified here. Google explains the use and expiry of GA4 cookies and how Consent Mode works in its official documentation.

4. Technical storage (localStorage, not cookies)

The site may use localStorage in the browser for basic functional preferences:

• fa_analytics_consent · banner decision, format version, and decision and expiry dates.

The site code does not transmit this record to its server or to Google. It stays in the browser and disappears when site data is cleared or the control in section 7 is used.

5. No advertising or social media cookies

The site does not integrate advertising pixels:

• No Facebook Pixel / Meta Pixel
• No TikTok Pixel
• No LinkedIn Insight Tag
• No Twitter / X Pixel
• No Google Ads Conversion Tracking
• No Hotjar, Mouseflow, FullStory or session recording tools
• No third-party comment scripts (Disqus, Hyvor, etc.)
• No embedded social media widgets that load their own tracking

Links to social media and external press articles are plain links. The destination only loads when the visitor clicks and is outside this site's control.

6. International data transfers

When you accept, the browser establishes a connection to Google's infrastructure and measurement information may be processed internationally according to the provider's architecture and terms. The Google privacy policy describes this processing. Rejecting prevents this site from loading the tag.

7. Review or withdraw consent

You can review and change your decision at any time:

Alternative methods:

• Manual · delete the key fa_analytics_consent from localStorage in the browser (DevTools → Application → Local Storage) and reload the site.
• From the browser · clear cookies and site data in your browser settings. The next visit will trigger the banner again.
• Additional blocking · configure your browser or install a blocking extension (see section 8).

8. Browser controls

The site does not attempt to bypass blockers or use fingerprinting. If the browser or an extension blocks the Google tag, the content and form remain available.

• Blockers · may prevent GA from downloading even if consent has been given; the site does not require you to disable them.
• Site data · clearing cookies and localStorage removes the saved choice and the domain's accessible cookies.
• Do Not Track · if the browser sends DNT: 1 and there is no current explicit decision, the site interprets it as rejection.